Member-only story
Love the Problem
To build a better solution
Contactless tap-to-pay credit cards solved the problem of a slower, less convenient, and less hygienic traditional approach. This simple switch paved the way for a much cleaner approach to pay for the users.
Someone identified a problem and created a viable solution around it.
Love The Problem
The founder of Waze, Uri Levine tells his love for the problem story in this way —If I were to say “I am going to build an AI-based, crowdsourced navigation system,” nobody would care. However if I were to say, “I am going to build an application that will avoid traffic jams,” all of a sudden people would care.
The company went on to become very famous and eventually was sold to Google for $1.1 billion due to its value proposition to the app users.
This is the shift that makes people more interested in the solution.
The benefit of this approach is that it increases the likelihood of success because there is an existing problem for which a solution is being built. On the contrary, solution-focused approach goes back to seek a problem that the solution is trying to alleviate, which is a time-consuming process.
The problem framework is:
Describe the problem.
